Reach in your wallet
and pull out your business card. Your Small Business Information guide has put
together the business card test. Learn if your business card will pass or be
trashed.
Size: Does your business
card conform to the traditional size of 3.5" by 2"? Anything greater
will not fit in wallets or most business card holders. End result trash.
Paper Quality: Is your business
card design of professional quality or is it flimsy with perforated edges?
Cheap cards are trashed.
Ink: Drop some liquid on
your business card. If the ink runs, it's in the trash.
Color Test: Colorful cards can
add to your professional image. Too much color can be detracting. Trash your
card if it is black and white or has more than 3 colors unless it's a
photograph.
Message Design: Your business card
should clearly tell people what you do and offer a meaningful benefit. No
message adds confusion so your card ends up in the trash.
Image Match: Your business card
design should match your business image. If you're a designer, then the card
should be creative. If your card is out of synch with your image, time to toss
it.
Font Size: Is your card
crammed with information? White space on the card will make it easier to absorb
your message. If you have a lot to say, add it to the back of the business
card. Is the print so tiny you have too squint to see it? This one is heading
for the trash.
Contact
Information: Your clients or potential clients should have as many means as
possible to contact you based on their preference. Your business card design
should include: voicemail, phone, fax, email, and website. Lack of contact
information puts your card in the trash.
You only have one
chance to make a great first impression. Make sure you invest in the best
business card design you can afford. The business card is your introduction to
a client, for the low cost per card that is money well spent.
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