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Friday, September 17, 2010

Less Clutter, Better

With the hustle and bustle of today’s living, people’s time and attention is limited. We typically skim many ads and articles than read them in their entirety. Because of this, when designing, one needs to be simple. Nothing disinterests a potential customer faster than an overly packed and cluttered piece. Oversized graphics, poor layout, and too much information can make your work look unprofessional and lose precious business. Good design is the correct use of white space to stop cluttering, making important points stand out with a bulleted list, including a small (but eye catching) graphic that represents what is being sold, and using call out boxes that draw the reader’s attention.