Industry News

QR CODES MAKE PRINT INTERACTIVE WITH MOBILE PHONES

Consider putting a QR code on all of your printing, including the backs of business cards. This is an easy way to link your print identity with your mobile identity. It's a good first step to take in any digital branding strategy and one that we can do in house. A QR Code is simply a mobile barcode used from a phone camera. "QR" stands for "Quick Response." The user simply points their phone camera at the square code and it takes you directly to a company website or Facebook page. Wow! The future is now!

Less Clutter, Better

With the hustle and bustle of today’s living, people’s time and attention is limited. We typically skim many ads and articles than read them in their entirety. Because of this, when designing, one needs to be simple. Nothing disinterests a potential customer faster than an overly packed and cluttered piece. Oversized graphics, poor layout, and too much information can make your work look unprofessional and lose precious business. Good design is the correct use of white space to stop cluttering, making important points stand out with a bulleted list, including a small (but eye catching) graphic that represents what is being sold, and using call out boxes that draw the reader’s attention.

Business Cards

Make a lasting first impression. People establish their first impression of your company from your logo and the materials it is printed on. That's why it's so important to have a coordinated, unique, and consistent corporate identity program that projects a high degree of professionalism. We can design and print business cards that reflect that identity. At Expressions Printing, we offer a variety of services including spot or full-color printing, embossing, and foil printing on a wide range of papers. We can also help you design and print a complete corporate identity package that includes business cards, letterhead, envelopes, business forms, and mailing labels.

Quality Offset Printing

Expressions Printing offers quality offset printing. Our job is to make you look good on paper. Quality printing can help your business make a lasting impression on your customers and clients. Printing has changed. And nowhere is that more evident than at Expressions Printing. Today, offset and digital processes constitute "printing." Prices are affordable. The turnaround time is fast. But what is most important is the high quality of work produced at Expressions Printing, regardless of the process used. Our printing experience delivers quality you can count on!