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The basics of business cards

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Just when you thought there were no other ways to fold...

Tired of the same old fold? Channel foldfactory on You Tube has plenty great ideas! Seriously, there are loads of 'em.

Customer Loyalty: Attitude or a Behavior?

The concept of customer loyalty can be approached from one of two different directions: attitudinal or behavioral. “Although each of these directions is valid,” says Don Peppers of the management consultant firm Peppers & Rogers Group, “they have different implications and lead to very different strategies for businesses.”

Defining loyalty as “attitudinal” implies that loyalty is a state of mind. In other words, customers are “loyal” to a brand or company if they have a positive, preferential attitude toward it. In terms of economics, this would mean that someone is willing to pay a premium for Brand A over Brand B, even when the products they represent are virtually equivalent.

The behavioral definition of loyalty, on the other hand, relies on a customer’s actual conduct, regardless of his or her attitudes or preferences. By this definition, a customer is “loyal” if he or she buys from a company and continues to buy from it. In this sense, loyalty revolves around re-purchase activity. In the behavioral definition, loyalty is not the cause, but the result of brand preference.

According to Peppers, the behavioral definition of customer loyalty is more useful and practical because behaviors can be observed, while attitudes can only be measured by using polls and surveys. But this doesn’t mean attitudinal loyalty is unimportant. After all, positive attitudes do tend to drive positive behaviors.

A Practical Way to Make Invisibility Cloaks

It's the stuff of science fiction but engineers at the University of Illinois at Urbana-Champaign, have developed a new printing method to begin fabricating invisibility cloaks and superlenses.

Celebrate 23 years with us

We're celebrating our 23rd anniversary. We will be having many specials in the upcoming months. Currently we're featuring a special deal on letterhead and envelopes. Get 50% more free! More great deals to come. Follow and contact us on Facebook or Twitter for more info.

I'll have my business card in three dimensions, thank you.

A multi-disciplinary team of chemical researchers and mechanical engineers at the Vienna University of Technology has constructed the world's smallest 3D printer. About the size of a milk carton and weighing only 3.3 lbs, this breakthrough brings us that much closer to a reality of DIY 3D printing production. Click here for more on this amazing new invention!